Advantages and Disadvantages of Boosting a Job Post
By now, you’ve likely heard of the advantages of using Facebook to post about job openings, but are you having trouble getting attention for those posts? Facebook will let you boost posts, but is that the right choice for you? Here’s some advantages and disadvantages:
As a business on Facebook, it can be difficult to garner organic traffic to your page and posts. As a result, the most obvious advantage is that Facebook will put your post in front of more people’s timelines, increasing the chances of it being seen by someone qualified and interested. You also have the ability to target the post towards certain types of people, and it’s ultimately very simple to boost any post you want on your page.
Although boosting a post does offer some targeting options, there’s not as many as the Facebook Ads Manager offers. As a result, you may end up spending money boosting a post that won’t get in front of the right people, especially if you’re trying to fill a more specialized position.
However, you can let us be AtWork for you instead. We can put your job listings in front of qualified job seekers for you, so you don’t have to worry about it. To find an office near you, visit atwork.com/locations.