Using Social Media to Promote Your Open Positions
Whether or not you’ve utilized social media for job postings, you’ve likely heard about how powerful it is by now. Using social media in this way can help you tap into a larger pool of candidates because you’re going where the people are, and the tendency to share on social media can also help you increase your options. Here’s a few of the best ways to tap into this potential:
This method is simple but can offer successful results. Because LinkedIn is used for professional connections, you may have a connection who is looking for the type of position you’re trying to fill. However, even if you don’t, your connections may know someone who would be a good fit for you.
LinkedIn also offers a jobs feature where employers can post positions and job seekers can look for them. The feature makes it easy for both posting and applying, so it’s a win-win situation for everyone involved.
Facebook has also introduced a jobs feature. If you utilize this feature and post a job to your company’s page, the people who see it will likely be people who follow your company on Facebook and already have a positive perception of the brand.
Because social media offers low-cost advertising options, placing paid ads on Facebook, Instagram, etc., can be a quick and efficient way to put your job listing in front of people who likely fit the description you’re looking for because when you set up the ad, you can choose to place it in front of people who fit certain interests/qualifications that you may be looking for.
Of course, you don’t have to worry about doing any of these tasks if you choose to work with an employment agency like AtWork. We can do the heavy lifting for you so you can focus on the rest of your business. To find an office near you, visit atwork.com/locations!