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Have you ever read a job description and been left scratching your head in confusion? Don’t feel alone. A casual peruse through any major job board will show you that job descriptions are often written in a dry, confusing manner, listing irrelevant details about the company and the position while not providing a clear description of the position. If you’re preparing to bring on some new team members, consider these four pieces of advice before you sit down to write out a job description:

Leave out the buzzwords: Do you seriously need a rock star or a ninja? If you do, that’s cool but, if you don’t, you shouldn’t write a job description that uses played out buzzwords. It’s not cool so much as it’s embarrassing.

Don’t Forget the Details: Applicants want to know what they’ll actually be doing, not necessarily all about the technical requirements of the position. Try to paint a picture of daily life in the job in addition to basic details regarding experience, salary, and your company’s culture.

Focus on Your (and their) Future: Though people certainly want to work for a stable company, you’d be surprised at how uninterested applicants are in what you’ve done in the past. Rather, concentrate on the direction the company is heading in and how the role you are looking to fill will contribute to that plan.

How Can you Help Them? If your company has a top-shelf benefits package or other unique perks—such as the ability to work remotely, tuition reimbursement, etc.—include it in the job description in order to show applicants what they stand to gain by joining your team!

Job descriptions are an essential part of the recruiting process and should be written as clearly as possible in order to attract the best and brightest. Of course, if you’re struggling to craft a job description or find the right talent for your business, AtWork can help. Visit AtWork.com/locations to find a branch near you today!

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